The power of a moment

Several weeks ago the whole staff of SGC went to the Drive conference in Atlanta. it was hosted by North Point church and Lead Pastor Andy Stanley who is my favorite communicator. They talked about how they structure their services to start with a moment that evoked a universal emotion. They believe that the most common human experience is emotion, and they wanted to play off of that to draw both saved and unsaved people in. So they do opening songs that everyone knows, and most of the time they aren't in the christian music genre. They decorate their stage to evoke a particular emotion, and their dramas don't have church jargon and deal with issues that are taboo in some churches. Now the debate is, whether we as church leaders and Christians should use the arts to play on people's emotions, I mean is that an honest way to present the Gospel? If the Gospel is indeed good news why do we have to doll it up? In fact, some churches and leaders have stayed away from any dramatic elements because they feel it could produce fake decisions and commitments, is this a valid concern?
When dealing with these things, it is almost impossible to say one school of thought is right and the other is wrong because the conversation quickly drifts into the philosophical realm. But, the truth lies somewhere doesn't it? When I look at this I have to think that everything we're doing goes back to the gospel. Who Christ is and what He did have to be the main attraction, in fact the world is designed that way (Colossians 1). So it's really a question of motivation. I think that if you are using the arts to draw out an emotion that helps people connect with God in an appropriate way then you are good. When you are doing something just to do it, or because you think it will make you "edgy", or , "cool" then its more about you than the Lord. I think Jesus understood this principle well. He didn't exactly have a big budget (although He had some cool special effects) so He told stories or used common objects to make a point. Think of the common emotions He played on to make His points: He made us ache with the father of the Prodigal son, He shocked us with the death of a rich man who said he was untouchable, we experience empathy when He uses a tree to get Jonahs attention. God wanted Israel to have a visual reminder of His emotions toward them, so we have a very PG-13 book of the Bible called Hosea, and we could go on. God recognized the power of human emotions, and created moments where truth and emotions collided. God has also given us this same ability to create. So shouldn't we leverage the power of emotion and our God given ability to create, to make moments that have the power to unite us and punctuate the truth of God's word?